THE TIRE COLOGNE 2026 is one of the world’s most important trade fairs for the tyre and automotive sector. From 9 to 11 June 2026, an international professional audience gathers in Cologne to discover innovations, trends and new technologies.
The fair brings together manufacturers, retailers, workshop suppliers and industry experts, offering a comprehensive overview of current developments around tyres, wheels and mobility solutions.
Innovation around tyres and mobility
THE TIRE COLOGNE centres on modern tyre solutions, sustainable materials and digital services for retail and workshops. Topics such as e-mobility, intelligent tyre technologies and new business models are also becoming increasingly important.
International exhibitors present their latest products and services, while visitors have the chance to learn about industry trends and developments at first hand.
A meeting point for trade visitors and decision-makers
The fair is regarded as a central platform for networking and knowledge transfer. Alongside the exhibition, an extensive supporting programme of talks and panel discussions offers valuable insights into the future of the sector.
For trade visitors from retail, industry and the workshop sector in particular, the event is an important date for nurturing contacts and gathering fresh ideas.
Cologne as an international trade-fair city
Cologne is one of Europe’s most significant trade-fair and business locations. Koelnmesse offers optimal conditions for international professional events and is easy to reach both nationally and internationally.
Many visitors use their stay to discover the city as well. Sights such as Cologne Cathedral, the Old Town or the Rhine promenade are ideal for unwinding — find more ideas in our sights of Cologne, for example with a special view over the city on a ride with the Cologne Cable Car.
Planning THE TIRE COLOGNE 2026
As the fair attracts numerous international visitors, planning ahead is worthwhile, so your stay is easy to organise and can be combined with other activities. The Mercure Hotel Köln Belfortstraße makes a comfortable base close to the city centre and with good links to the exhibition grounds.
THE TIRE COLOGNE 2026 thus remains an important date for everyone who wants to keep up with the future of the tyre and mobility industry.
Our tip for a comfortable stay in Cologne
The Mercure Hotel Köln Belfortstraße is the ideal base for easily reaching highlights such as Cologne Cathedral, the Old Town, the Chocolate Museum or the Hohenzollern Bridge – perfect for city explorers, culture fans and weekend trips.
FAQ | Frequently asked questions
Please note: The Mercure Hotel Köln Belfortstraße is not the organiser of this trade fair. Dates and tickets are available via the official website.
Source: THE TIRE COLOGNE
